General

Getting Started with Pixly - Facebook Pixel & CAPI

Introduction The Pixly - Facebook Pixel & CAPI Shopify App is a powerful tool designed to help Shopify store owners easily install the set up their Facebook Pixel and Conversion API for well-optimized ads. This app combines two crucial functionalities: Facebook Pixel Installation: It simplifies the process of installing a Facebook Pixel on your Shopify store. With easy setup and configuration, you can monitor actions like purchases, sign-ups, add-to-cart events, and more. Conversion API Integration: The app also integrates seamlessly with Facebook's Conversion API. This feature allows you to send accurate and secure conversion data directly from your Shopify store to Facebook, ensuring that your ad campaigns are optimized for better results. In summary, the Pixly - Facebook Pixel & CAPI Shopify App offers a user-friendly solution for tracking and enhancing the performance of your Shopify store, making it an essential tool for e-commerce businesses looking to boost their online presence and revenue. Facebook Pixel Installation and Conversion API Before getting started, make sure that on the same browser you're using, you're logged in to the same Facebook Profile with admin access to your Meta (Facebook) Business Manager and Pixel. Get Your Facebook Pixel ID 1. Open in a new tab https://business.facebook.com/settings/ 2. On the left sidebar, go to Data Sources → Pixels or Datasets depending on what you're using. Go to your Data Sources → Pixels or Datasets 3. Copy the ID under your Pixel or Dataset name. || This is our own Pixel ID that is used for demonstration purposes only. Your own Pixel will have a different ID you can use. Copy the Pixel ID Get Your Conversion API Access Token. It's super easy to get your Facebook Conversion API access token! Simply follow the steps in this guide: How to Get Facebook Conversion API Access Token Once you get your Conversion API access token, leave the tab open and return to the tab where you have the app open. Install Your Facebook Pixel & Set Up Facebook Conversion API 1. Go to your Shopify admin → Pixly - Facebook Pixel & CAPI. 2. Click on New Pixel. Click on New Pixel 3. Add a name for your Facebook Pixel, this will help you identify this Pixel later on. Add a name for your Facebook Pixel, this will help you identify this Pixel later on 4. Paste the Pixel ID you previously copied. Paste the Pixel ID you previously copied 5. Tick the box next to Enable Conversion API. Tick the box next to Enable Conversion API 6. Return to the browser tab where you generated your access token and click on it to copy it. Copy the Conversion API access token 7. Paste the Conversion API access token. Paste the access token 7. Tick the box next to Enable this pixel. Tick the box next to Enable this pixel Testing and Verification Verify If Your Facebook Pixel Is Installed on Your Shopify Store ||| Before getting started, make sure you absolutely turn off all ad blocking extensions completely. 1. Add the Meta Pixel Helper extension on your Chrome Browser. 2. Open your Shopify store in a new tab. 3. Run the Meta Helper Extension. You'll be able to see your Pixel ID detected by the extension, which means that your Facebook Pixel is installed correctly on your website. Verify If the Conversion API Is Setup on Your Shopify Store This method allows you to verify both your Facebook Pixel and Conversion API, however, it is not 100% reliable all of the time, as it takes time for your Pixel and Conversion API to show up on your Events Manager. 1. Go to your Events Manager. 2. Go to the Pixel you set up on your store. 3. On the Overview page, click on Manage Integrations. You'll be able to view both your Conversion API and Pixel set up here. Support and Contact Information If you require further assistance or have specific questions related to the Pixly - Facebook Pixel & CAPI Shopify App, please reach out to our dedicated customer support team. You can contact our support team through the following channels: - Email Support: Send an email to [email protected], and one of our support representatives will get back to you promptly. - Help Center: For self-help resources and frequently asked questions, please visit our Help Center. You'll find step-by-step guides and troubleshooting tips to address common issues. Our support team is dedicated to assisting you with any inquiries or challenges you may encounter while using our app. We're here to ensure you get the most out of thePixly - Facebook Pixel & CAPI Shopify App for your e-commerce business.

How to Get Facebook Conversion API Access Token

Introduction The Conversion API Access Token is a key component in ensuring the effectiveness of your Facebook advertising campaigns and gaining valuable insights into user behavior. Here's why it's crucial: - Enhanced Tracking Accuracy: Conversion API allows you to send conversion and event data directly from your server to Facebook. This method is more reliable than relying solely on browser-based tracking (e.g., Facebook Pixel). It ensures that conversions are accurately attributed to your ads, even in cases where browser tracking may be limited or blocked. - Comprehensive Data: With Conversion API, you can track a wide range of events, including purchases, sign-ups, form submissions, and more. This comprehensive data collection provides a better understanding of user interactions with your website or app. - Improved Ad Optimization: Accurate conversion data helps Facebook's ad algorithm optimize your campaigns. It can allocate budget more effectively to ads and audience segments that are driving the most valuable conversions, leading to better ROI. - Cross-Device Tracking: Conversion API helps bridge the gap in cross-device tracking. It allows you to connect user interactions on different devices and browsers, providing a more holistic view of the customer journey. - Privacy Compliance: As privacy regulations become stricter, Conversion API can be an essential tool for businesses to handle user data in a compliant manner. It allows you to transmit conversion data without exposing sensitive user information, helping you maintain data privacy and security. - Redundancy and Data Resilience: By using Conversion API alongside browser-based tracking methods, you create redundancy in your data collection process. This redundancy ensures that even if one method fails, you still have a reliable way to capture crucial conversion data. Prerequisites Here are the prerequisites for obtaining your Facebook Conversion API Access Token: - Facebook Business Manager Account: You must have a Facebook Business Account. If you don't have one, Here's how you can create it: Complete Meta Business Manager Setup Guide. - Facebook Pixel or Dataset. - Permissions to Pixel or Dataset Settings: Make sure that your Facebook Profile has all the necessary permissions. - Business Verification: Depending on your location and the specific requirements set by Facebook, you may need to complete business verification. This is often required for businesses that handle sensitive data or operate in certain regions. These prerequisites ensure that you have the necessary infrastructure and knowledge in place to effectively get the Facebook Conversion API Access Token. Steps to Get a Conversion API Access Token ${youtube} 1. Open in a new tab https://business.facebook.com/settings/ 2. On the left sidebar, go to Data Sources → Pixels or Datasets depending on what you're using. Data Sources → Pixels or Datasets 3. Click on our Pixel or Dataset → Open in Events Manager. Pixel or Dataset → Open in Events Manager || The Pixel shown in the screenshot above is for demo and example purposes only. Your Pixel will have a different name and ID. 4.Click on Settings. Click on Settings 5. Scroll down to the end of the page and click on Generate access token. Scroll down to the end of the page and click on Generate access token 6. Click to copy the access token. Copy the access token Conclusion